Stepping Stone Projects Unveils Refreshed Brand Identity

Posted: 23 October 2025 12:17 pm.

As part of our ambition to make real and lasting change, Stepping Stone Projects has completed a brand audit and unveiled a refreshed identity that reflects who we are today — and where we’re heading.

Now a larger and more impactful organisation with a bold mission to end homelessness, we wanted our brand to better connect people to our purpose. This low-cost, collaborative project has been a true team effort, developed with input from customers, colleagues, and partners. Remarkably, one of our current customers even helped design the new logo, embedding lived experience at the heart of our brand.

While our visual identity has evolved to reflect our growth, diversity, and professionalism, our purpose remains the same: to prevent homelessness, support independence, and transform lives. The refreshed brand tells our story of transformation; from crisis to stability, and from our own evolution as SSP to the future we’re building together.

“We’re still the same organisation, delivering the same values-led support and trusted services,” said Heather Wallace, Marketing and Communications Officer. “This refresh helps us better show our impact and ambition — to be bold in tackling homelessness and recognised as a leading provider of real change.”

The updated look retains our familiar signature purple while introducing new design elements that symbolise hope, independence, and the unique journeys each person takes.

Together with our partners, we’ll continue working toward a shared vision; a future where everyone has a safe place to call home.

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